The best watches spotted at Super Bowl LIX—from Jalen Hurts’ Patek Philippe to Tom Brady’s Jacob & Co. Tourbillon.
The Super Bowl is about more than just football—it’s a cultural spectacle where music, entertainment, and style collide under the brightest lights. And this year, the watches spotted at Super Bowl LIX in New Orleans were just as attention-grabbing as the game itself. From Jalen Hurts' Patek Philippe Nautilus to Jay-Z flexing one of Richard Mille’s wildest creations, the sidelines, luxury suites, and halftime show were filled with serious wristwear.
Here’s a closer look at the best watches we spotted on some of the biggest names at Super Bowl LIX.
Serena Williams has been an Audemars Piguet ambassador for years, and she once again delivered on the wrist game with a Code 11.59 Tourbillon Openworked in white gold and blue ceramic. The Code 11.59 line has been a slow burn in the watch world, but this particular execution—with its stunning skeletonized movement and flying tourbillon—feels right at home on the wrist of a GOAT. Modern, technical, and bold, it’s exactly the kind of watch you’d expect one of the most dominant athletes of all time to wear.
Seven rings, one serious watch. Tom Brady made his Super Bowl broadcast debut in style, wearing the Jacob & Co. Caviar Tourbillon—a watch as over-the-top as his career stats. Covered in 371 yellow sapphires, the dial and case mimic the pattern of a tin of caviar, and inside, a high-complication tourbillon movement keeps things running smoothly. It’s flashy, excessive, and undeniably fun—exactly the kind of timepiece you’d expect from a guy who’s spent more time in the Super Bowl than most franchises.
Taylor Swift doesn't just help break NFL viewership records—she also brings some serious wristwear to the game. Spotted cheering for the Chiefs, she wore the Cartier Panthère de Cartier in 18K yellow gold. This watch is more jewelry than a tool watch, but that’s kind of the point—the Panthère is pure elegance, a nod to Cartier’s design-first approach, and the kind of piece that can be worn effortlessly from luxury suite to after-party.
Jason Kelce is known for having been one of the NFL’s most charismatic linemen, and his watch game matches the personality. He was rocking a Rolex GMT-Master II 116718LN, a now-discontinued model in solid 18K yellow gold with a green dial. A watch originally designed for pilots and travelers feels fitting for a guy who’s always balancing football, family, and podcasting fame.
When Michael Strahan shows up to a big event, he doesn’t hold back. On his wrist? The Rolex Daytona “Rainbow”, a watch that needs no introduction. The yellow gold case houses a bezel set with a full spectrum of sapphires, while the dial features diamond hour markers. A watch that started as a bold experiment from Rolex has become one of the most sought-after Daytonas of all time, and Strahan—who’s dominated both football and television—wears it like a champ.
Pete Davidson has a way of not taking anything too seriously—except, it seems, his watch game. He kept things classic with a Rolex Day-Date 40 in yellow gold. A fluted bezel, white dial, and President bracelet make this an effortlessly cool choice, proving that sometimes, a simple (but not so simple) solid-gold Rolex is all you need.
Miles Teller, still carrying that Top Gun: Maverick energy, wore a 44mm IWC Pilot’s Watch Chronograph TOP GUN Edition “SFTI”—but not just any version. The example on his wrist was the ultra-exclusive “Strike Fighter Tactics Instructor” (SFTI) variant, which is only available to graduates of the United States Navy Fighter Weapons School. With a black ceramic case, military-inspired dial, and stealthy tactical aesthetic, this is as legit as it gets for a pilot’s watch. Teller may have just played a fighter pilot on screen, but with this on his wrist, he’s looking the part off-screen too.
Fresh off leading the Eagles to a Super Bowl victory, Jalen Hurts celebrated in style—rocking a Patek Philippe Nautilus 5712R in rose gold. With its asymmetrical dial layout, moon phase display, and brown sunburst dial, this is one of the most refined takes on the Nautilus, a watch that’s only getting harder to find. Hurts left New Orleans with a championship ring on his finger and one of the best luxury sports watches on his wrist—not a bad way to cap off a season.
Jay-Z doesn’t do boring watches, and the Richard Mille RM 66 Flying Tourbillon proves that once again. Featuring a skull-shaped movement, the RM 66 is one of Richard Mille’s most aggressive and experimental designs—a true statement piece that’s as much a flex as it is a high-watchmaking achievement. Few people can pull this off, but Jay? Easy.
Flavor Flav wearing a Breitling Super Chronomat alongside his signature neck clock? Now that’s a plot twist. But honestly, it makes sense—this 44mm stainless steel chronograph, with its black dial and ceramic bezel, is big, bold, and unapologetically sporty. A perfect match for one of the most larger-than-life personalities in hip-hop history.
If you’re gonna wear a Jacob & Co. Astronomia, you better be prepared for people to ask what’s on your wrist. That’s exactly the case for Saquon Barkley, who pulled up with the Astronomia Solar Zodiac—a three-dimensional mechanical wonder that features a rotating sun, moon, and zodiac signs, all suspended over an aventurine dial. This isn’t just a watch; it’s an entire cosmic display on your wrist.
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