Discover March 2025's most-wanted luxury watches, from Rolex's GMT-Master II "Bruce Wayne" to Omega's Speedmaster Professional "Moonwatch." See what collectors are chasing on Bezel.
If you're new around here, welcome to Bezel's Most Wanted series. Every month, we track the watches collectors are hunting for the hardest, using our Wants feature—think of it like your personal wish-list tracker and market pulse-checker rolled into one. With over $700 million worth of listings on our platform at any given time, we get a pretty solid look at what's moving—and what's getting collectors excited.
Today, Bezel releases its March 2025 Most Wanted list–digging into data from our $700M worth of listings from the most sought-after watches and brands on the market––to give industry professionals and enthusiasts a look into what consumers are most interested in on the secondary market.
March was undeniably dominated by Rolex—again. The brand keeps reminding us why it's at the heart of watch collecting conversations, consistently topping wishlists and generating buzz. But Omega also made its mark, particularly with strong interest in the Speedmaster Moonwatch series. Another intriguing trend: collectors weren't just focused on the latest Daytona; the previous generation also maintained strong appeal. Without further ado, let’s count down this month's most wanted watches.
Kicking off the list, the current Daytona continues its solid run. Collectors appreciate its subtle but impactful updates, highlighting Rolex's ability to create excitement even with minor changes. Early ownership reviews are overwhelmingly positive, making this Daytona one collectors are keen to acquire.
The previous-gen Daytona remains highly desirable, proving that watch enthusiasts often value familiarity and reputation over simply chasing the latest version. Recent market trends indicate prices might even rise slightly as collectors hold onto or seek out this established classic.
The no-date Submariner is often touted as a watch that collectors swear they'll never sell—at least until the next must-have piece appears. Yet it consistently holds collectors' attention due to its design purity. Enthusiasts on watch forums have increasingly praised its straightforward, timeless appeal.
Omega's original black-dial Speedmaster enjoyed continued interest, possibly driven by the everlasting power of nostalgia or a desire for tool watch greatness. Whatever the reason, collectors continue to celebrate its understated charm. Its NASA-approved heritage ensures it maintains a steady spot in collectors' rotations.
The white-dial Speedmaster Professional "Moonwatch" saw a noticeable boost in popularity, capturing collectors with Omega’s otherworldly prowess. Innovative twists on established icons like this one are exactly what collectors love, and let's be honest—that stark white dial adds an irresistible charm.
Collectors are still drawn to the combination of the jubilee bracelet and blue-and-black bezel of the "Batgirl." It's a Rolex that quietly maintains its allure, demonstrating how the brand expertly refines and revitalizes beloved models. Its daily-wear versatility adds to its continued popularity.
The classic black Submariner Date shows no signs of fading from collectors' interest. It remains the benchmark for Rolex pricing and desirability—a foundational piece every enthusiast either owns or hopes to own eventually. Recent auction results further confirm its enduring appeal.
Moving up two places on the list since last month, the "Starbucks" Submariner is still a strong collector favorite, buoyed by its distinctive green bezel and rising secondary market values. Collectors continue to gravitate towards this piece both as a style statement and a savvy investment. Its steady climb in market value only increases the allure.
Holding strong near the top is the Wimbledon Datejust, praised for its ability to seamlessly blend sporty and elegant elements. Even amidst competition from trendier models, it remains quietly powerful among seasoned collectors. Its versatility across different environments is unmatched.
Leading the charge for the second month in a row was Rolex's new GMT-Master II, affectionately dubbed "Bruce Wayne." The distinctive black-and-grey bezel quickly captured attention, bolstered by celebrity sightings and strong demand. Its current scarcity at boutiques has only intensified collector desire, solidifying its top spot this month.
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