Leonardo DiCaprio has been a Rolex guy for years, but now, it’s official. The Oscar-winning actor and environmental advocate joins the brand’s elite roster, blending timeless style with a mission for sustainability.
Leonardo DiCaprio’s latest role? Rolex ambassador. That's right, the Oscar-winning actor and environmental advocate just joined the Rolex family, and the timing couldn’t be better.
For years, DiCaprio has been one of Hollywood’s most recognizable faces, known for his impeccable style, commitment to environmental causes, and, of course, his legendary performances. Now, he’s adding another title to his name—official Rolex Testimonee.
The announcement dropped right before the Academy Awards, with Rolex casually slipping Leo into their new "Reach for the Crown" ad. A move as smooth as a gold Day-Date paired with a tailored tux. Classic Rolex—low-key but statement-making nonetheless.
This isn’t some overnight thing. Leo’s been rocking Rolex for decades. Back in the ‘90s, he was photographed wearing a Zenith-powered reference 16520 Daytona. Shortly after the ceramic GMT-Master II's introduction, he was spotted wearing one mid-TAG Heuer sponsorship. And just last December? He was seen courtside at a Lakers game with a white gold reference 116509 Daytona on his wrist, featuring the sought-after racing dial. Now that he’s officially in the club, expect even more watch flexes on red carpets and at premieres. Don't expect to see him rocking his Tiffany blue Patek Philippe Nautilus any time soon!
Outside of Hollywood, DiCaprio is all about environmental activism. In fact, the Leonardo DiCaprio Foundation has been funding the protection of biodiversity, ocean and forest conservation, and climate change reversal efforts since the ‘90s, falling right in line with Rolex’s Perpetual Planet initiative. Rolex doesn’t just sign celebrities; they team up with people who actually stand for something, and Leo fits that bill to a T.
Now that he’s a Rolex ambassador, Leo joins an A-list lineup that includes none other than Martin Scorsese, Titanic director and deep-sea explorer James Cameron, and a roster of athletes, artists, and innovators. It’s a natural fit—Rolex has backed Scorsese’s Film Foundation for years, and now they’ve got one of cinema’s biggest names repping the Crown. Whether we'll see him on the silver screen wearing a Rolex has yet to be seen, but you'd better believe our hopes are high.
Here’s the curveball: in 2023, Leo invested in ID Genève, a Swiss watch brand all about sustainability. Now he’s a Rolex guy—so what happens? He’s probably not rocking an ID Genève in public anytime soon, but his passion for eco-friendly watchmaking? That’s not going anywhere. If anything, it just proves he’s not just another celeb with a deal—he actually cares about the future of the industry.
Bottom line? Leo and Rolex just make sense. He’s got style, longevity, and substance—just like the Crown itself. Whether it’s a Daytona at a Lakers game or a Submariner on a film set, one thing’s for sure: Leo and Rolex are in it for the long run.
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